Measurement map
An event map from first impression to the core product action and revenue.
IK / Mobile Apps
Mobile app user acquisition
We grow mobile apps through Meta and Google: acquisition, creative testing, analytics events and funnel optimization.
STRATEGY✳CREATIVE✳MEDIA BUYING✳ANALYTICS
The challenge
An install is only the start of the funnel.
We connect user acquisition with product analytics. Optimization goes beyond CPI to registration, trial, subscription, purchase and retention, depending on the app's business model.
For subscription apps, AI services, lifestyle, dating, utility and other iOS and Android products.What’s included
A system, not a collection of disconnected tasks.
LIVESYSTEM
User acquisition
Meta and Google campaigns segmented by platform, market and funnel stage.
Creative testing
Video, UGC, demo, statics and storytelling around real product scenarios.
Growth loop
Advertising, onboarding, paywall and retargeting connected into one system.
How it works
From the first hypothesis to durable scale.
Event audit
Check which signals are available and what campaigns can optimize toward.
Hypotheses
Select audiences, product pains and visual scenarios for the first wave.
Launch
Test creative and campaigns while tracking CPI and downstream conversion.
Product growth
Feed insights back into onboarding and paywall to improve the full funnel.
What you gain
What changes once the system is running.
Each step builds on the previous one: control comes first, then learning speed, and only then durable scale.
Cost visibility across the user journey
Higher post-install conversion
Creative grounded in product use cases
Scaling without quality loss
FAQ
The important questions.
Do you support iOS and Android?＋
Yes. Measurement and campaign structure adapt to the platform, attribution environment and available signals.
Can you promote subscription apps?＋
Yes. We connect advertising metrics to trial, payment, paywall and subscriber quality.
Do you help with onboarding?＋
Yes. When traffic works but users drop after install, we analyze onboarding and key conversion points.
Start the conversation
We’ll show you the first growth lever.
Your request goes directly into our CRM with the service, landing page and campaign attribution attached.
@IkkAgency ↗