IK / Mobile Apps
Mobile app user acquisition
We grow mobile apps through Meta and Google: acquisition, creative testing, analytics events and funnel optimization.
STRATEGY✳CREATIVE✳MEDIA BUYING✳ANALYTICS
The challenge
An install is only
the start of the funnel.
We connect user acquisition with product analytics. Optimization goes beyond CPI to registration, trial, subscription, purchase and retention, depending on the app's business model.
What’s included
One system instead
of disconnected actions.
Measurement map
An event map from first impression to the core product action and revenue.
User acquisition
Meta and Google campaigns segmented by platform, market and funnel stage.
Creative testing
Video, UGC, demo, statics and storytelling around real product scenarios.
Growth loop
Advertising, onboarding, paywall and retargeting connected into one system.
Ad formats
The format follows the moment of contact.
Hover over a format or select it to see the interaction inside the app.
NEW EXPERIENCEContinue inside the appEXPLORE ↗︎
▶+100
Suggested for youNative product story
OPENData architecture
Every action returns to the system.
We connect every ad impression to user behaviour and see which source creates value after the install.
Meta · Google · Unity · Moloco
→Format · message · audience
→Install · event · purchase
→AppsFlyer / Adjust · cohort data
→CPI · LTV · ROAS · scale
✓Campaign launch
Eight stages of one controlled cycle.
Planning
Define hypotheses, segments and acceptable CPI / CPA boundaries.
Creative preparation
Select formats, write briefs and adapt variations to each platform.
Analytics setup
Connect the MMP, events and deep links, then verify data transfer.
Campaign launch
Build the structure, pass moderation and start the first impressions.
Optimization
Cut weak combinations and move budget into efficient segments.
Cohort analysis
Compare retention, purchases, LTV and post-install payback.
Audience control
Monitor overlap, frequency and true incremental users.
Reporting and scale
Capture the findings and create a base for the next growth cycle.
How it works
From the first hypothesis to durable scale.
EVENTS VERIFIED
Event audit
Check which signals are available and what campaigns can optimize toward.
HYPOTHESIS BUILT
Hypotheses
Select audiences, product pains and visual scenarios for the first wave.
CAMPAIGN LIVE
Launch
Test creative and campaigns while tracking CPI and downstream conversion.
GROWTH VERIFIED
Product growth
Feed insights back into onboarding and paywall to improve the full funnel.
What you gain
What changes once the system is running.
Each step builds on the previous one: control comes first, then learning speed, and only then durable scale.
CPI$1.84−21%
TRIAL CR18.6%+4.8
D7 RETENTION41%+9%
ROAS3.8×+1.2
FAQ
The important questions.
Do you support iOS and Android?＋
Yes. Measurement and campaign structure adapt to the platform, attribution environment and available signals.
Can you promote subscription apps?＋
Yes. We connect advertising metrics to trial, payment, paywall and subscriber quality.
Do you help with onboarding?＋
Yes. When traffic works but users drop after install, we analyze onboarding and key conversion points.
Related insights
Explore the system in depth.
Practical guides to traffic, creative, measurement and the decisions that make growth scalable.
Mobile app marketing: from install to activation and revenue
User acquisition, onboarding, paywalls and product analytics as one continuous app growth loop.
Apple Ads: App Store app promotion
How to connect App Store advertising with acquisition, measurement and sustainable product growth.
Performance creative: building a testing system that keeps learning
An idea matrix, statics, UGC, motion and rules that turn every test into reusable learning.
Start the conversation
We’ll show you the first growth lever.
Your request goes directly into our CRM with the service, landing page and campaign attribution attached.
@IkkAgency ↗