The player discovers the product in a relevant gaming context.
DISCOVER
IK / In-app Traffic
In-app traffic for iGaming
We grow casino and betting apps through Unity Ads and Moloco, from the first impression to registration, deposit and repeat activity.
STRATEGY✳CREATIVE✳MEDIA BUYING✳ANALYTICS
The challenge
Not an install. A player who reaches deposit.
We build a dedicated acquisition channel for iGaming products. Unity Ads provides scale across mobile gaming inventory, Moloco buys toward product signals, and one analytics layer connects installs to registration, FTD and player quality.
For casino, betting and hybrid iGaming apps seeking incremental mobile scale with control over depositing-user economics.UNITY ADS MOLOCO
Moves into the casino app and begins exploring.
ENTERCreates an account and completes the key product step.
ACTIVATEMakes the first confirmed deposit.
DEPOSITWhat’s included
Unity Ads and Moloco work as one quality system.
Source strategy
Define distinct roles for Unity Ads and Moloco by product, GEO, format and target event.
Audience segments
Build behavioral segments by interests, device and the mobile gaming context.
In-app formats
Rewarded video, playable, interstitial and native placements adapted to casino audiences.
Quality control
Connect post-click events, fraud checks, retention and player value to every source.
How it works
From source selection to a strong cohort.
UNITY ADSMOLOCO
UM
Inventory map
Define gaming inventory, GEOs, formats and constraints for the opening wave.
UM
Segments and creative
Build audiences and adapt casino messages to the context of each placement.
UM
Controlled launch
Validate CPI, registration, FTD and player quality on a limited budget.
UM
Network optimization
Remove weak placements and scale sources producing depositing cohorts.
What you gain
Not clicks. Players who reach deposit.
The system connects each source to registration, FTD, repeat activity and real player value.
Not clicks. Not installs. Depositing players.
We connect each source to actions inside the casino product and scale only traffic that validates the economics.
FAQ
The important questions.
Which in-app formats do you use?＋
Rewarded video, playable, interstitial and native formats depending on the product, audience and available inventory.
How do you control traffic quality?＋
We connect clicks and installs to registration, FTD, repeat activity and cohort value.
Can in-app work alongside current campaigns?＋
Yes. The channel can run independently or join the overall acquisition system with Meta and product analytics.
Start the conversation
We’ll show you the first growth lever.
Your request goes directly into our CRM with the service, landing page and campaign attribution attached.
@IkkAgency ↗