IK / KNOWLEDGE BASE
Marketing insights you can measure.
Practical breakdowns of funnels, analytics, creative and paid acquisition.
iGaming CPA FTD: how to calculate depositor acquisition cost
Stop making cheap FTDs appear on paper: align spend, cohorts and attribution, remove duplicates, and reconcile tracker data with the backend.
Meta Pixel and Conversions API: how to stop duplicate events
A practical Meta event deduplication setup: one event ID across browser and server, validation in Events Manager and common failure modes.
Apple Ads without the fluff: capturing App Store demand
A practical guide to high-intent App Store traffic, campaign structure and the numbers that matter after install.
Performance creative: building a testing system that keeps learning
A practical system for producing and testing statics, UGC and motion, from the idea matrix and naming to signal analysis and the next sprint.
In-app Traffic for iGaming: evaluating sources by FTD quality
How to assess in-app sources, attribution and casino app funnels through registration, first-time deposit and player quality rather than installs.
Mobile app marketing: from install to activation and revenue
How to connect user acquisition, creative, onboarding, paywalls and product analytics into one growth system for iOS and Android apps.
iGaming marketing: acquiring depositing players and scaling campaigns
A practical iGaming growth system covering GEO selection, creative, funnels, CPA FTD, player quality and controlled scaling.
Meta Ads setup: strategy, funnel and analytics
A practical system for launching Facebook and Instagram ads: from objectives and analytics events to creative testing, unit economics and scaling.