How we ran Facebook Ads across DACH312 sales and 1,786 rebills in 1.5 months

On paper, DACH looks like one large Tier-1 cluster: Germany, Austria, Switzerland, German-language traffic and expensive audiences. Once the campaigns went live, the picture changed. Germany quickly took most of the volume, Austria moved at a steadier pace, and Switzerland produced a great-looking approval rate on a small sample.

We did not blend the three GEOs into one average. Each country had its own view: how creative moved, how many users reached a lead, how many became a tracker sale, and what happened later with rebills.

The case covers 1.5 months of Facebook and Instagram traffic. Spend was not passed into the tracker, so there is no invented ROAS or “profit” claim here. We show what is actually in the report and keep the numbers separate from interpretation.

The result in plain numbers

Across the three GEOs, the tracker recorded:

• 19,916 clicks;
• 4,206 unique users;
• 1,838 conversions;
• 1,502 leads;
• 312 sales in tracker terminology;
• 1,786 rebills.

The field labelled “Profit” shows $111,467.13. A separate rebill-income field shows another $97,331.30. We will explain why those amounts are not automatically added together or presented as net earnings.

Germany took nearly all the scale

Germany became the core GEO: 18,559 clicks, 1,427 leads and 288 sales. Approval was 16.56%, followed by 1,690 rebills.

That represents roughly 93% of all clicks, 92% of sales and 95% of DACH rebills. Germany was therefore the market where we could properly read movement, catch a drop and separate a durable combination from one that merely had a lucky opening run.

The report shows $104,285.18 under “Profit” and $91,375.40 in rebill income. It is strong tracker volume, but without ad spend we do not call it ROI or ROAS.

Austria: less traffic, higher approval

Austria generated 829 clicks, 58 leads and 15 sales. Approval reached 20.55%, with 62 rebills.

The financial fields show $3,525.45 and another $2,633.28 from rebills. The sample was much smaller than Germany's, so we treated Austria as a GEO with a useful signal that needed more data rather than a market ready for an aggressive scale-up.

Switzerland: a great number on a small sample

Switzerland produced 528 clicks, 17 leads and 9 sales. Approval was 34.62%, the highest of the three GEOs. The tracker also recorded 34 rebills, $3,656.50 in the “Profit” field and $3,322.62 in rebill income.

It is tempting to call Switzerland the winner. But that 34.62% came from only 26 conversions and 9 sales. For us, that is a reason to run the next test, not to flood the GEO with budget. In performance marketing, a beautiful number without volume can become ordinary very quickly.

How we worked with campaign combinations

The idea was simple: test genuinely different angles instead of producing dozens of nearly identical banners. Static and video had their own tests, and each GEO had its own response. Most importantly, we did not stop at CTR or cheap leads.

Every combination passed several filters:

1. Creative had to earn attention and clicks.
2. Traffic had to reach the lead instead of dropping immediately.
3. Leads had to progress to tracker sales.
4. After the first sale, we checked for rebills.

An ad with a lively CTR but a broken lower funnel was not a winner. A cheap top of funnel with no value underneath is just a nice screenshot from Ads Manager.

What happened when performance dipped

We did not relaunch everything at once. First, we found the layer that had weakened.

• If creative response dropped, we refreshed the angle, opening frame or format.
• If clicks held while leads fell, we checked the handoff between ad and landing page.
• If leads arrived but sales weakened, we looked at traffic quality and the product funnel.
• If the first sale looked healthy but rebills were weak, we did not scale from early data.

That way, every relaunch produced a new lesson rather than another campaign with a different name.

Why rebills mattered more than a loud start

The 312 sales are useful, but 1,786 repeat payments say much more about traffic quality. First actions alone gave one view of Germany, Austria and Switzerland. Adding repeat activity showed where players kept returning and which combinations deserved more attention.

That is why we do not judge an iGaming campaign by day one. A fresh cohort can look weak and improve over the following weeks through rebills. The reverse also happens: a loud start followed by silence.

An important note about the money fields

The interface has one field labelled “Profit” and another for rebill income. Adding them produces $208,798.43. We do not use that total until we know whether rebills are already included in the first amount.

For the same reason, this case does not invent ROAS. It requires Meta Ads spend from the exact same 1.5-month window. Once reconciled, the case can be extended with CPA FTD and real payback by GEO.

What our team took from the case

Germany delivered scale. Austria gave a useful signal at lower volume. Switzerland produced the highest approval rate, but not yet a sample large enough for a loud claim.

The team lesson is simple: Tier-1 cannot be run with one button or judged by one number. Separate the GEOs, keep feeding the creative pipeline and look beyond the first deposit. In this campaign, rebills showed where the real traffic value lived.

Read more about our depositing-player framework and Meta Ads management. We cover another Tier-1 pattern in the Spain and Netherlands case.